# Google Ads

Google Ads, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users.

- **Category:** ads & conversion
- **Auth:** OAUTH2
- **Composio Managed App Available?** Yes
- **Tools:** 5
- **Triggers:** 0
- **Slug:** `GOOGLEADS`
- **Version:** 20260407_00

## Tools

### Add or remove to customer list

**Slug:** `GOOGLEADS_ADD_OR_REMOVE_TO_CUSTOMER_LIST`

AddOrRemoveToCustomerList Tool will add a contact to a customer list in Google Ads. Note: It takes 6 to 12 hours for changes to be reflected in the customer list. Email addresses must comply with Google Ads policies and applicable privacy/consent laws.

#### Input Parameters

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `emails` | array | Yes | Array of emails of the contacts to be added to the customer list. Emails must be valid, normalized strings (lowercase, trimmed); malformed addresses reduce match rates. |
| `operation` | string ("create" | "remove") | No | Operation to be performed on the customer list. Either create or remove. |
| `resource_name` | string | Yes | Resource name of the customer list. For example: customers/1234567890/userLists/1234567890 |

#### Output

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `data` | string | Yes | Data from the action execution |
| `error` | string | No | Error if any occurred during the execution of the action |
| `successful` | boolean | Yes | Whether or not the action execution was successful or not |

### Create customer list

**Slug:** `GOOGLEADS_CREATE_CUSTOMER_LIST`

Creates a customer list in Google Ads. Note: Requires an authenticated Google Ads connection with customer_id configured. Email-based lists must comply with Google Ads policies and applicable privacy/consent laws. Membership updates can take many hours to propagate; targeting eligibility is not immediate after creation.

#### Input Parameters

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `name` | string | Yes | Name of the customer list. |
| `description` | string | No | Description of the customer list. |

#### Output

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `data` | string | Yes | Data from the action execution |
| `error` | string | No | Error if any occurred during the execution of the action |
| `successful` | boolean | Yes | Whether or not the action execution was successful or not |

### Get Campaign By Id

**Slug:** `GOOGLEADS_GET_CAMPAIGN_BY_ID`

GetCampaignById Tool returns details of a campaign in Google Ads. Requires an active Google Ads OAuth connection with the correct customer_id configured; missing or mismatched customer_id will cause empty results.

#### Input Parameters

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `id` | string | Yes | id of the campaign to search on GoogleAds. |

#### Output

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `data` | string | Yes | Data from the action execution |
| `error` | string | No | Error if any occurred during the execution of the action |
| `successful` | boolean | Yes | Whether or not the action execution was successful or not |

### Get campaign by name

**Slug:** `GOOGLEADS_GET_CAMPAIGN_BY_NAME`

Queries Google Ads via SQL to retrieve a campaign by its exact name. Requires an active Google Ads connection with valid customer_id and appropriate OAuth scopes.

#### Input Parameters

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `name` | string | Yes | name of the campaign to search on GoogleAds. Matched using exact SQL equality; paused or inactive campaigns may return no results — an empty result means no matching active campaign was found. |

#### Output

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `data` | string | Yes | Data from the action execution |
| `error` | string | No | Error if any occurred during the execution of the action |
| `successful` | boolean | Yes | Whether or not the action execution was successful or not |

### Get customer lists

**Slug:** `GOOGLEADS_GET_CUSTOMER_LISTS`

GetCustomerLists Tool lists all customer lists (audience/remarketing lists) in Google Ads. These are user segments for targeting, not Google Ads accounts — list IDs are distinct from account IDs. When multiple lists share similar names, review all returned results before selecting one for downstream operations.

#### Output

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `data` | string | Yes | Data from the action execution |
| `error` | string | No | Error if any occurred during the execution of the action |
| `successful` | boolean | Yes | Whether or not the action execution was successful or not |

### List Accessible Customers

**Slug:** `GOOGLEADS_LIST_ACCESSIBLE_CUSTOMERS`

ListAccessibleCustomers retrieves all Google Ads customer accounts accessible to the authenticated user. Returns resource names of customers (e.g., customers/1234567890) that can be accessed with the current OAuth credentials. Use this action to discover which customer IDs are available before making other API calls. Use this action when you need to determine which customer accounts the authenticated user has access to, or when you want to populate a dropdown of available accounts for the user to select from.

#### Output

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `data` | string | Yes | Data from the action execution |
| `error` | string | No | Error if any occurred during the execution of the action |
| `successful` | boolean | Yes | Whether or not the action execution was successful or not |

### Mutate Ad Groups

**Slug:** `GOOGLEADS_MUTATE_AD_GROUPS`

Create, update, or remove ad groups within Google Ads campaigns. Supports batch operations with multiple ad group changes in a single request. Use when you need to manage ad groups programmatically, such as creating new ad groups for campaigns, updating ad group settings or status, or removing ad groups that are no longer needed. This action is irreversible for remove operations — deleted ad groups cannot be recovered once removed.

#### Input Parameters

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `operations` | array | Yes | List of ad group operations (create, update, or remove). At least one operation is required. |
| `validate_only` | boolean | No | If true, validates the request without executing. Useful for testing before making actual changes. |
| `partial_failure` | boolean | No | If true, valid operations succeed even if other operations fail. Defaults to false. |

#### Output

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `data` | string | Yes | Data from the action execution |
| `error` | string | No | Error if any occurred during the execution of the action |
| `successful` | boolean | Yes | Whether or not the action execution was successful or not |

### Mutate Campaigns

**Slug:** `GOOGLEADS_MUTATE_CAMPAIGNS`

Create, update, or remove Google Ads campaigns in batch. Supports multiple operations (create, update, remove) in a single request. Use when managing campaign lifecycle, applying bulk changes, or automating campaign management workflows. This action is irreversible for remove operations — deleted campaigns cannot be recovered. Plan accordingly and consider using validate_only=true to test changes before applying them.

#### Input Parameters

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `operations` | array | Yes | List of campaign operations to perform. Each operation can be create, update, or remove. At least one operation is required. |
| `validate_only` | boolean | No | If true, validates the request without executing. Useful for testing before making actual changes. |
| `partial_failure` | boolean | No | If true, valid operations succeed even if others fail. Partial failures will be reported in the response. |
| `response_content_type` | string | No | Whether to return full resource or just resource name. Options: 'RESOURCE_NAME_ONLY' or 'MUTABLE_RESOURCE'. |

#### Output

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `data` | string | Yes | Data from the action execution |
| `error` | string | No | Error if any occurred during the execution of the action |
| `successful` | boolean | Yes | Whether or not the action execution was successful or not |

### Search Stream GAQL

**Slug:** `GOOGLEADS_SEARCH_STREAM_GAQL`

Execute a Google Ads Query Language (GAQL) query and stream all results in a single response. This method is more efficient than paginated search for bulk data retrieval of campaigns, ad groups, and performance metrics (clicks, impressions, cost). Use this action when you need the entire result set without pagination. Results are returned as a single response containing all matching rows.

#### Input Parameters

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `query` | string | Yes | The Google Ads Query Language (GAQL) query string. Must follow SELECT ... FROM ... WHERE ... format. Example: SELECT campaign.name, campaign.id, metrics.impressions FROM campaign WHERE campaign.status = 'ENABLED' |
| `summary_row_setting` | string | No | Whether to include a summary row with aggregated metrics. Use 'UNSPECIFIED' for default, 'DONOT_POST' to skip summary, or 'GENERATE' to include it. |

#### Output

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `data` | string | Yes | Data from the action execution |
| `error` | string | No | Error if any occurred during the execution of the action |
| `successful` | boolean | Yes | Whether or not the action execution was successful or not |